Social Media Manager

Marharita Khimchuk

I help businesses build social media pages that truly work for results: from audience research and goals to strategy, content, Stories, Reels and reports.

See my work Message me

Open to freelance, part-time and full-time · Remote for US & Canada

Content, creative concepts, strategy

88,830 page views in 30 days for Euro Homemade, all organic
+125 new followers in the same 30 days, no paid ads
3 US businesses: Chicago, Denver, Buffalo

Selected work

Three projects for local businesses in the US. Each one started with one question: why is this business on social media?

Beauty Studio Alesia

A 3-month SMM strategy for a hair colorist and her studio

Buffalo, NY · Strategy, positioning, visual direction, ads

@haircoloring_alesia

The studio's clients were mostly from the Ukrainian-speaking community. The goal was to bring in local English-speaking clients and show the stylist's expertise, not just before/after photos.

3 audience segments
7 content pillars
4 ad creatives
$300 test budget for 30 days

Creative concept: “The detail that is hard to name”

SMM strategy · 3 of 34 slides

Goals and analysis

Task: Attract local English-speaking clients to a studio whose clients were mostly from the Ukrainian-speaking community.
What I did: Developed a 3-month SMM strategy: described 3 target audience segments, analyzed competitors, and set clear goals: more bookings, awareness among locals, tracking of actual visits.
Result: A launch-ready strategy with a clear understanding of the audience and content ideas based on competitor analysis.

Content and visuals

Task: Show the expertise and personality of the stylist, not just before/after photos, and prepare ads for the local audience.
What I did: Wrote the positioning and tone of voice, built 7 content pillars and came up with the creative concept “The detail that is hard to name”. Chose colors and fonts, designed the feed grid, created 4 ad creatives and planned a $300 test budget for the first 30 days.
Result: A content system the salon can follow every week, a complete visual direction and ready ad creatives with the call to action “Book now”.

From the analysis tables

Links and personal data are blurred.

Beauty Studio Alesia · 4 video ad creatives for Stories

Euro Homemade Bakery and Deli

Stories, Reels and analytics

Chicago, IL · Storytelling, video, organic growth

@euro.homemade

One idea tied the whole series together: a hungry evening after work and a freezer that is already full. The product became the answer to a familiar situation, not an ad.

Stories and Reels
88,830 views in 30 days
+6.0% followers

Euro Homemade · Reel about shawarma

Instagram Insights · 30 days, Sep 17 – Oct 16

Result

88,830views in 30 days (+6.0% vs. Sep 16)

2,335followers (+6.0%), +125 new

Sep 17 – Oct 16, all organic. These are whole-page statistics, including the Reels and Stories I made for Euro Homemade Bakery.

Storytelling in Stories

Task: Create storytelling for Euro Homemade Bakery and present its range of ready-to-cook frozen food.
What I did: Found one idea that tied the whole series together: a hungry evening after work and a freezer that is already full, or can be filled with products from Euro Homemade Bakery. People recognized themselves in the story. I wrote the texts myself and designed 6 vertical Stories in a consistent style.

Ad video

Task: Create an ad video that tells new and existing audiences about the shawarma made at Euro Homemade Bakery and makes people want to try it just by looking at it.
What I did: Edited a video that shows the essentials right away: the filling, the size, the moment the shawarma is made and cut, and how appetizing it looks. Energetic music boosts the craving, and the address at the end tells viewers where to order.

Euro Homemade · storytelling, 6 Stories

Bonati Academy · Euro Homemade

Ad creatives and an educational carousel

Denver, CO · Chicago, IL · Ads, carousels, copy

@nails_house.academy @euro.homemade

A Canva carousel that answers the main question of a future nail technician, plus ad creatives for a bakery that are clear at a glance, in English and Ukrainian.

7 carousel slides
5 advantages in one carousel
2 languages
CTA and hashtags in every caption

Bonati Academy, Denver

Task: Attract future students and show the advantages of working as a nail technician.
What I did: Broke the topic down into 5 advantages that answer the main question of a future student. Wrote the slide texts, designed the carousel in Canva with a strong cover, and wrote a caption with a call to action and hashtags.
Result: A finished educational carousel for the school.

Euro Homemade Bakery and Deli, Chicago

Task: Create ad creatives that present Euro Homemade Bakery to local customers and the Ukrainian-speaking community.
What I did: Pinpointed what a person needs in order to respond to an ad: what the place offers, why it is worth a visit, where to find it, and the most popular items in the store. Made every creative clear at a glance, in English and Ukrainian, and added post captions with hashtags.
Result: A set of ready ad creatives in two languages.

Bonati Academy · carousel, 7 slides

Euro Homemade · ad creatives, EN and UA

What you get

SMM strategy
I analyze your audience, competitors and goals, then choose positioning, tone of voice and platforms. Result: a clear 30–90 day plan.
Content strategy
Content pillars, formats, hooks and calls to action. You will know what to publish every week and why it supports your goals.
Content and visuals
Ideas, Reels scripts, copy, visuals in Canva, Stories, carousels. Content that speaks your audience's language.
Full account management
Content plan, publishing, profile design, community and monthly analytics. You run your business, the page runs on schedule.
Ad creatives
Layouts, copy and captions for ad posts and Stories: clear at a glance, with a strong call to action.
Analytics and reports
Metrics, KPIs and monthly reports with insights and recommendations: you see what works and what to change.

How I work

1
Briefing and research
2
Analysis of social media, audience and competitors
3
Strategy, content strategy and content plan
4
Launch: strategy rollout and content publishing
5
Results analysis and reports

Skills and tools

Skills

Audience and competitor analysis
Positioning and tone of voice
Content strategy and content plans
Storytelling, Reels scripts, copywriting
Stories: ideas, scripts, visuals
Carousels and ad creatives in Canva
Profile design: bio and feed grid
Facebook and Instagram ads (Meta Ads Manager)
Analytics, KPIs and reports

Tools

Canva
InShot
CapCut
Meta Business Suite
Meta Ads Manager
Google Sheets
Google Docs
Excel
Word
Notion
Claude
ChatGPT

I paint

About me

I start every project by asking why this business is on social media, so the content leads toward a goal rather than just looking nice. Detail-oriented, calm under pressure, and a fast learner, I get up to speed in a new niche quickly.

Languages: Ukrainian (native), English (intermediate, written communication), Polish (intermediate), Russian (fluent)
Niches: Beauty, food and retail, education, local business, personal brands, and open to others
Open to: Remote freelance, part-time, full-time
Time zone: Khmelnytskyi / Kyiv, Ukraine. Can overlap with US and Canada hours
Education: Third-year Management student at the National Technical University of Ukraine “Igor Sikorsky Kyiv Polytechnic Institute”
Currently learning: INSIDE LVMH online program (in progress)
SMM course: DEEP SMM by Oleksandra Ivashchenko · @deep.smm_edu

Beyond work

I see aesthetics in everything. I paint, play tennis and travel whenever I get the chance. At work I learn fast and adapt easily: I pick up new formats and tools, stay calm with deadlines and revisions, and take every idea through to finished content.